Currently there is no out of the box way to achieve this. However, you can create a new column (using column manipulations or a custom operator) and highlight that column. However, you can't color the entire row, instead you can only color that specific column.
There sure is!
In the layout menu there is a possibility to configure conditional coloring for a column. Depending on the column type you can determine the condition for a color:
For text, you even have the option for 'equal', 'contains' and 'regex':
Coloring the entire row is not possible (yet).