Note that the web interface is only accessible when the client machine has network access to the product itself.

The benefit of using replicated elements is normally to access element-data content of remote elements that are hosted on an external DMS.

So the chance that the device/system is available from the client that is connected to the system containing this replicated element is rather small.

In case it is still required, you can indeed use a custom Visio as Ben suggested to make a hyperlink or inline-webpage appear.  (Either point it to a parameter containing the IP if any, or use a property on the element to put the IP reference in.)