How TDF’s data-driven strategy is shaping the future

TDF is a major French infrastructure and network operator specializing in broadcasting and telecommunications. As such, their primary goal is to provide uninterrupted digital coverage across the country—a mission that has become increasingly challenging amid a rapidly evolving technology landscape.

The story of TDF is not unique; it echoes the challenges faced by media and broadcast companies worldwide. What sets them apart, however, is their approach and vision of digital transformation as the cornerstone of their growth. While many media companies are cautiously exploring digital transformation, TDF has fully embraced it—and that visionary strategy has already been paying off big time.

TDF has leveraged DataMiner to advance its operations and create a data-driven business capable of continuous evolution. A proactive approach that empowers them to deliver cutting-edge services, enhance customer satisfaction, and sustain their impeccable reputation in the digital age.

At IBC, we had the pleasure of speaking with Karim El Naggar, Managing Director Broadcast & Networks at TDF, who graciously took time from his busy schedule to sit down with Ben and discuss their digital transformation journey.

Why did TDF choose DataMiner?

“We’re positioning ourselves for the next 10 to 20 years, building a platform that’s data-driven and flexible to meet new challenges and capture emerging opportunities.”

TDF’s digital transformation journey was driven by the rapid evolution of the media landscape. To stay ahead, the company understood that it needed to adapt and seize emerging opportunities before they passed.

Rather than just focusing on new technological avenues, TDF took a broader view, reassessing how their current workflows and infrastructure aligned with their vision for the future. Every aspect of their operations was scrutinized—no stone left unturned in their transformation journey.

Karim outlined the vision behind this transformation: to build a robust, agile, and future-ready platform that would support TDF for the next 10 to 20 years. A complex and high-stakes undertaking, TDF’s vision demanded unparalleled flexibility, scalability, and innovation—qualities only DataMiner could provide.

What were three quick wins DataMiner provided TDF’s teams from the get-go?

“With the high stakes of broadcasting during the Olympics, we were able to automate satellite uplink switches in a matter of hours.”

From the outset, DataMiner proved to be a game-changer for TDF, delivering significant quick wins.

First, it enabled the seamless provisioning of critical monitoring equipment, like the Eiffel Tower network, in just a few weeks—an impressive feat that would have been unimaginable with older systems.

Additionally, DataMiner opened the door to enhanced customer data access, providing real-time insights without the need for extra coding thanks to its low-code app framework. This significantly boosted customer satisfaction and trust.

During the high-stakes excitement of the Olympic Games, TDF relied on DataMiner to automate satellite uplink switches in a matter of hours, showcasing the platform’s ability to perform flawlessly under pressure.

What are the long-term benefits of DataMiner for TDF’s digital transformation journey?

“We’ve only scratched the surface… There’s a lot more exciting things to do moving forward.”

Looking ahead, the benefits of TDF’s DataMiner-powered digital transformation are truly promising. The company has gained an unprecedented level of agility, allowing it to quickly adapt to market shifts and evolving customer needs.

And with a unified system now in place, operational efficiency has significantly increased. This not only streamlines day-to-day operations but also simplifies security management, reducing vulnerabilities tied to outdated legacy systems.

In short, this evolution sets TDF on a path toward sustainable growth and long-term success in an ever-changing industry landscape.

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