Since early 2013, we have been helping companies understand how digital has a potentially disruptive impact on their future. We advise CEO’s from news media, radio and TV, banks, HR, automotive, retailers and many other industries on digital transformation. As international economists, consulting companies and opinion makers are increasingly talking about the importance of digital disruption, we are starting to feel the acceleration in interest in our own market as well.
We have debated for a while whether we should publicly share our vision, knowledge and approach, after all, it is our core business as consultants. So why give our expertise away in this book? Well, because keeping knowledge and insights away from a broader audience is an example of how people did business in the past. Sharing information and being open, transparent and collaborative are drivers of transformation that are shaping the business of the future. A future we believe in