My thirst for CRO (conversion rate optimization) is a Best seller topic in Digital Marketing and the author has ensured that he covers this topic in- depth. You need to have no knowledge of online / digital marketing or of UI / UX or even CX. You just need to be someone who is curious as the author has presented the information in a story like format Marketing, Ecommerce, Top Management and Online business teams should read this book to enhance their skills towards focused growth